Portfolio
Portfolio vs marketing images
Differences between portfolio assets and marketing assets.
asset typesportfoliomarketing
Last updated: 2026-05-03Steps
- Use portfolio images as evidence of real service outcomes. These should be authentic, minimally edited, and specific to the service.
- Use marketing images for campaign intent such as promotions, seasonal offers, or thank you messaging where overlay text and design framing matter.
- Marketing assets can now appear inside Portfolio Gallery as their own source, but they should still be edited from the Marketing or Default Website flow that owns them.
- Start from strong portfolio images, then adapt for channel specific crops only where the target channel needs them.
- In Portfolio Gallery, check source labels so you know whether an asset came from portfolio upload, service media, marketing, page builder, or client booking images.
- Do not replace core portfolio proof with overly designed campaign graphics. Customers expect portfolio sections to show real work quality.
- For best results, maintain both libraries: portfolio for trust and marketing creatives for conversion campaigns.
- Outcome check: customers can clearly distinguish proof of work media from promotional creative content.
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